How To Use an INITIAL Discount Code

Using a promo code on Initial Fashion's website is a straightforward process. Follow these steps to apply your discount successfully:

1. Browse and Select Items: Navigate through the various categories such as Women's, Gentleman's, Accessories, or Shoes to find products you'd like to purchase.

2. Add to Cart: Once you've chosen an item, select the desired size, color, or other specifications, and click "Add to Cart."

3. View Cart: After adding all desired items, click on the cart icon, typically located at the top right corner of the page, to review your selections.

4. Proceed to Checkout: If everything looks correct, click the "Checkout" button to initiate the payment process.

5. Enter Promo Code: On the checkout page, you'll find a field labeled "Discount code" or "Promo code." Enter your code here and click "Apply." The discount should reflect immediately in your order summary.

INITIAL Fashion Saving Money Tips

To save money at INITIAL Fashion, consider the following tips:

1. Sign Up for Newsletters: Get exclusive access to promotions, sales, and early notifications of discounts by subscribing to their newsletter.

2. Seasonal Sales: Keep an eye on seasonal sales, especially during holidays and special events like Black Friday or end-of-season clearances, when prices are slashed.

3. Use Discount Codes: Check for promo codes that can be applied at checkout for extra savings. These can often be found on their website or through third-party deal sites.

4. Shop the Sale Section: Explore the sale or outlet sections of the website for significant discounts on past collections.

5. Follow on Social Media: INITIAL Fashion often shares special offers and flash sales on their social media accounts. Following them may lead to exclusive promotions.

6. Sign Up for Loyalty Programs: If available, register for any loyalty programs. These programs offer points, rewards, and special discounts for frequent shoppers, allowing you to save more over time.
7. Bundle Offers: Look out for bundle offers where you can get discounts by purchasing multiple items. This can be a great way to save on your entire shopping cart.

Exclusive Benefits of Becoming a VIP Member at INITIAL Hong Kong

Joining INITIAL Hong Kong’s VIP membership unlocks a world of exclusive perks, discounts, and priority access to the latest fashion collections. As a VIP, you can enjoy savings, early sale previews, and personalized shopping experiences tailored just for you.

One of the standout benefits is the VIP Privileges Discount, where members receive 10% off regular-priced items year-round using code VIP10. This ensures you always get the best value when shopping for your favorite fashion pieces.

Additionally, VIPs enjoy exclusive access to seasonal sales and collection previews before they are available to the public. This means you can shop the latest styles first and secure must-have items before they sell out. During promotional events, VIPs can enjoy even greater savings with exclusive discount codes.

For the SS25 Collection VIP Sale Preview, members can take advantage of:
🔹 30% off when purchasing 4 items – Enter code VIP30 at checkout.
🔹 20% off when purchasing 3 items – Enter code VIP20 at checkout.

Beyond discounts, VIP members receive priority customer service, personalized styling advice, and in-store privileges, ensuring a seamless and elevated shopping experience.

Becoming an INITIAL Hong Kong VIP is the key to exclusive fashion perks, premium shopping benefits, and unmatched savings. Sign up today and indulge in a more rewarding and stylish shopping journey!

Shipping and Returns at INITIAL Fashion Hong Kong: